In recent years, interactive media have been making strides as regards influencing the daily lives of consumers. At the moment, there are around 10 million active Internet users; the market for online shopping is growing by over 40% per year and the Internet is the most important channel for pre-purchase orientation. Online advertising is also growing by 50% and over 5 million people use online banking; mobile telephone penetration is almost 100%. Text messaging is the most significant sales driver, and MSN is by far the most significant channel of communication for Dutch youth.
In short, developments are underway that have a substantial influence on the way in which companies and institutions deal with their customers. These developments are racing ahead, and it is difficult to determine the impact of new applications. Blauw Research has been involved since 1997 in research into new media and new technologies, and has gained a leading position in this field. Our operations can be divided into two main activities:
E-Intelligence
Through an extensive multi-client research programme, a broad range of E-business statistical indicators is available. This gives organisations insight into market developments and users in many areas. Core markets include online home shopping (Thuiswinkel Markt Monitor [home shopping market monitor] in co-operation with Thuiswinkel.org), the market for online financial services provision (MOFDO, E-savings Monitor, Online Trade Profiler) and tracking information in emerging markets (Consumer Electronics, Digitale Fotografie [Digital Photography]). In monitoring these markets, Blauw Research concentrates on realistic figures, with ‘new consumer’ behaviour as the central focus.
E-Solutions
Knowledge of new media applications combined with research using validated research instruments facilitates tailored investigations into all possible kinds of applications of new products and services. Upon request, answers are provided to questions concerning, for example, the optimum use of the website in the information, transaction or communication process (Website Performance Scan, Visitor Profiler & Transaction Pyramid), the use and efficiency of various (electronic) media channels (CrossMedia Research, E-mail performance) or the introduction of new products/technologies (mobile services, online payment, text-messaging services).
All the instruments – both multi-client and customised – form a valuable support for an effective marketing and communication policy concerning the use of new media, and offer clearer insight into your market and your company’s position in it.
For information, please send us an email or call us on +44(0)207 292 0908.
Blauw Research; redefining research, providing (E)solutions
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